A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few factors why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd workout party is used on notice to look for a new and different mark. With such notice, registering your mark prevents a prospective conflict in foreseeable future.
Social media is an important resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s internet sites account. Know the venue’s policies for more information. However, I have found that when you complain the social media site of this wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof of ownership of the subject brand. A trademark renewal fees in India Online registration gives compelling evidence of brand wardrobe.
Registering your mark shows a persistence for your brand name and shows clients that perseverance. The goodwill that can be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are exactly the same or much other parties’ trademarks or known brands with the one purpose of advertising them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name can be identical or similar with your trademark.
Trademark registration can continue for as long as you continue utilizing the mark in commerce. Usually are some companies that have registered trademarks which are over 100 years old.
Trademark registration may not be for it doesn’t matter. However, there a number of compelling benefits of protecting your brand since you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.